100% of Profits go to Scholarships that Support Business and Education for Purpose
The Bronconess Project at Western Michigan University strives to create business leaders who embrace business and learning with purpose. 100% of the profits from Bronconess provide scholarships to pursue world-class experiential learning opportunities.
Study Abroad Experiences
(Left) MBA students traveled to Chile and visited the Tremonte vineyard, where our wine would be produced just two years later.
(Right) Students traveled to Italy on a study abroad program in April of 2019. Their travels included visiting vineyards in Florence, and Haworth subsidiaries in Milan.
Testimonials
Jason Olinger; Bronconess Independent Study
“Originally, launching a wine brand out of the college didn’t seem real; it sounded gimmicky. My thinking quickly changed from ‘this is just for a grade’ to ‘real lives will be impacted if this goes through.’ I couldn’t tell you how many people we called to get pricing on importing, shipping and handling, storing, and distributing. Ten other groups of students were doing the same thing, if not more. Maybe it’s the atmosphere that our professors created or the overall project dynamic, but I have never seen so many students come together and care about a project like this.”
Tone Capers; LBS Consulting Experience Leader
“Bronconess to me means the hard work put into a product that college students took endless time & effort to produce! The LBS class impacted my life in numerous ways but most importantly in the way that even losers can win sometimes!”
Joe Newman, LBS Independent Study
“The state of Bronconess really captures the spirit of Western students and alumni. When you find your Bronconess, it’s like a flame that ignites within you and grows as you overcome challenging situations. It’s about getting after it and not letting doubts or circumstances hold you back from accomplishing great things. We found this in our students and alumni, but anyone is capable of finding their Bronconess if they have the heart and drive to do so. This project has been an incredible experience and I’m proud to have been a part of developing this amazing brand”